Satisfy your thirst for power with EE

Have you ever craved for phone battery more than food or water, as if life itself depended on it? If so, EE can help.

It’s been over 20 years since the first smartphone, the IBM Simon, went on sale to the public in August 1994. In that time, smartphones have become a central part of all of our lives. As well as calling and texting, we now expect to be able to catch up on the latest hit TV shows on the move, or capture high quality videos of memorable moments – all through our high tech handset. This extra strain on our devices has one major drawback – we expect their batteries to go further.

However, this comes at a price – all these extra functions drink juice from batteries. Looking back at these clumsy, heavy forefathers to today’s sleek, powerful devices, it’s clear that device makers have come a long way in refining the look and size of our favourite phones, but the demand for more content on the move means that battery life is still an issue. How many times has your phone died, just when you needed it most? According to recent research1:

  • Nearly 60 per cent of UK smartphone users claim their battery doesn’t last a full day
  • Over half of all smartphone users wish there were more ways to charge their phone in public places – this rises to over 70 per cent of 18-24 year olds

EE, the UK’s fastest 4G network, has come up with a solution to solve your power problems – the launch of EE Power gives existing EE customers a free portable smartphone charger to stay powered up on the go! Request a unique code via text to claim your Power Bar from any EE store, charge your device and then either recharge the portable battery yourself at home or swap for another fully-charged replacement for free, and as many times as you like. Each Power Bar typically gives one full smartphone charge.

Any EE customers on a 30 day, 12, 18 or 24 month contract can register for a Power Bar. Pay as you go customers can also benefit from the scheme if they’ve been with EE for 3 months or more, and non-EE customers can also join for a £20 fee.

Look out for the start of the promotion in the coming weeks, then text POWER to 365 to receive your code, and then visit your nearest EE store to pick up your Power Bar. Thirst no more!

1 YouGov Poll commissioned by EE of over 2,000 GB adults, February 2015